Learners in the Sustainable Marketing course develop the skills to integrate sustainability principles into marketing strategies. They are equipped to enhance brand reputation, gain competitive advantage, and engage eco-conscious consumers by aligning marketing efforts with environmental responsibility and ethical business practices. These capabilities can be applied to projects that aim to improve a company's sustainability profile, mitigate risks, and ensure long-term profitability in a market increasingly influenced by sustainability.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

MBA students specializing in Sustainable Marketing bring a unique blend of analytical rigor and creative problem-solving to address sustainability challenges. Leveraging data-driven insights, they integrate Equity, Diversity, Inclusion, and Intersectionality (EDII) principles into comprehensive marketing strategies. By collaborating with stakeholders, these learners develop ethical consumer engagement approaches, create green branding and messaging frameworks, and propose practical, real-world solutions that can be directly implemented to drive responsible growth and strengthen your organization’s sustainable impact.