Seneca Polytechnic invites you to collaborate with our Tourism & Hospitality: Business Development Management course learners. Our students are learning to bring fresh insights to help you optimize your B2B sales development strategy. This hands-on experience allows students to apply their learned skills in a real-world context, while providing you with valuable insights and strategies.

Students will act as consultants and work in teams to support your B2B sales development strategy needs. They will:

• Discover your target industry’s needs through research, social listening and your briefing.
• Plan and deliver a sales presentation that effectively communicates why your chosen industry should choose your property over others.
• Overcome sales objections in order to persuade the client to commit to purchase.

Each team will provide practical insights to enhance your B2B sales presentation. Deliverables include:

• A B2B sales pitch deck and live presentation: Students will role play as if they were your employees and present findings from research and your organization’s benefits to your target market.

Project Partner Requirements:

We ask partners to engage in regular communication with learners, provide necessary project information, attend the final presentation, and deliver constructive feedback on project outcomes.

Timing commitments:

• Conduct an in-person briefing to students: Project partner provides an objective to class teams on January 13 or 20, 2025 (11am or 2 pm)
• Facilitate a student hotel tour visit: February 17 or March 3, 2025
• Attend in-person final pitch presentations: April 14, 2025 (9:45am or 1:30 pm)

Project partners will select the winning team based on the best final pitch presentation

Option to provide honorarium incentives such as hotel dining, hotel stays, career opportunities (internships / jobs), etc.