The main goal for the project is to create a comprehensive social media strategy for OnTapp, including content creation and posting on Instagram and Facebook. Additionally, the project will involve monitoring and optimizing Google ads to maximize their effectiveness in reaching the target audience.

This will involve several different steps for the learners, including:

- Conducting a thorough analysis of OnTapp's target audience and competitors on social media platforms.

- Developing a content calendar for Instagram and Facebook, including post ideas and scheduling.

- Creating engaging and visually appealing posts for both platforms.

- Monitoring and analyzing the performance of Google ads, making adjustments as needed to improve results.

- Providing regular reports on the effectiveness of the social media strategy and Google ads.

By the end of the project, learners should complete the following tasks:

- A detailed analysis of OnTapp's target audience and competitors on social media.

- A content calendar for Instagram and Facebook, including a variety of post ideas and a schedule for posting.

- Engaging and visually appealing posts for both Instagram and Facebook.

- Regular reports on the performance of Google ads, including any adjustments made and their impact.

Final deliverables should include:

- A comprehensive social media strategy document outlining the content calendar, post ideas, and performance monitoring plan.

- A presentation summarizing the key findings and recommendations for the social media strategy and Google ads.

• Students will be provided with all the necessary tools and knowledge to successfully complete the program.
• Training will be offered on managing social media platforms and monitoring Google Ads.
• Additionally, we will guide you through Google Ads and Google Analytics, ensuring you fully understand the work involved.