Social Media Strategy and Google Ads Monitoring

The main goal for the project is to create a comprehensive social media strategy for OnTapp, including content creation and posting on Instagram and Facebook. Additionally, the project will involve monitoring and optimizing Google ads to maximize their effectiveness in reaching the target audience. This will involve several different steps for the learners, including: - Conducting a thorough analysis of OnTapp's target audience and competitors on social media platforms. - Developing a content calendar for Instagram and Facebook, including post ideas and scheduling. - Creating engaging and visually appealing posts for both platforms. - Monitoring and analyzing the performance of Google ads, making adjustments as needed to improve results. - Providing regular reports on the effectiveness of the social media strategy and Google ads.

Weekly Social Media Content Creation for OnTapp

OnTapp, a company specializing in innovative beverage solutions, is seeking a team of learners to develop engaging weekly social media content. The goal is to enhance OnTapp's online presence and engage with its audience through creative and consistent posts. The project involves understanding OnTapp's brand identity, target audience, and current social media trends. Learners will apply their knowledge of digital marketing, content creation, and social media strategies to produce high-quality posts. The project will also require the team to schedule and plan content, ensuring a cohesive and appealing social media feed that aligns with OnTapp's marketing objectives. Key tasks include: - Researching and understanding OnTapp's brand and audience. - Developing a content calendar for weekly posts. - Creating visually appealing and engaging content. - Writing compelling captions and hashtags. - Analyzing engagement metrics to refine future content.

Data Analytics through Google Analytics and Google Ads

OnTapp seeks to enhance its digital marketing strategies by leveraging data from Google Ads and Google Analytics. The project aims to provide insights into audience demographics, ad campaign performance, and website user behavior. By analyzing Google Ads data, learners will identify key demographics, optimal ad timing, and keywords that drive conversions. Simultaneously, Google Analytics data will be used to assess website traffic, user behavior, and e-commerce performance. The goal is to develop actionable recommendations to optimize OnTapp's digital marketing efforts, improve conversion rates, and enhance user engagement on their website. This project allows learners to apply their knowledge of digital marketing analytics and data interpretation.